![]() If we’re being honest, we want to use products with clean ingredients that work without sacrificing any glam opportunities for the ‘gram. Also, Milk Makeup got the thumbs up from the Clean at Sephora program, which ensures brands sold in Sephora stores that claim to be clean aren’t using harmful ingredients. What the company does focus on is prioritizing high-quality natural ingredients, such as flower extracts, mineral pigments and vegan waxes. MMU product developers even have a list of more than 2,500 commonly used ingredients in makeup that are an absolute no, like talc, mercury and formaldehyde. None of the products are tested on animals or unethically sourced. What does “clean beauty” even mean? For Milk Makeup, it means all products are 100% vegan and cruelty free. As a result of the effort, the brand increased its BIPOC representation among employees from 38% in 2021 to 45% in 2022. In 2020, Milk Makeup developed five commitments to focus on regarding diversity and inclusion, and first on the list is recruiting and hiring more people who identify as BIPOC. Milk Makeup recognizes that creating clean beauty products for all is best accomplished by ensuring a variety of voices are helping to build the brand. Here’s how Milk Makeup wants to help you #LiveYourLook with products you can feel good about using. The New York-based brand, founded in 2016, is committed to clean beauty in several ways. Milk Makeup is a beauty brand that’s answering our call to create products that support our external well-being. Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.These days, we’re paying more attention to ingredient lists for our favorite beauty products and educating ourselves on what to avoid, which means brands are having to level up. But the mining of natural mica has been linked to child labor and human rights violations. Mica is a mineral that’s used in cosmetics to add a shimmery effect. “They are made in the USA.” Ethical Mica Mining Policy When I asked Milk Makeup where their products are manufactured, they told me: So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list. There are plant-based and synthetic alternatives to animal-derived ingredients. Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene. Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products. All of Milk Makeup products are free of animal-derived ingredients and by-products, including milk. The following is a screenshot of what’s currently stated on Milk Makeup’s website about its vegan claims:ĭespite their name, Milk Makeup products do not contain animal milk. Milk Makeup has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.Īlso, note that Cruelty-Free and Vegan don’t always mean the same thing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.Īt ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. But Cruelty-Free is generally used to imply no animal testing. Note that there is no legal definition for the label ‘ Cruelty-Free.’ It can mean different things to different people. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022. Milk Makeup has confirmed they do not sell their products in retail stores in mainland China therefore, they are not required to test on animals.Īs of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions.
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